Empowering Tharu Women Artisans — UPIDR Training Since 2017
Introduction
Since 2017, the Uttar Pradesh Institute for Design and Research (UPIDR) has been at the forefront of empowering Tharu women artisans. Through continuous training, design interventions, and market linkages, traditional crafts like moonj grass weaving and water hyacinth products have been transformed into sustainable livelihoods.

Training and Design Interventions
UPIDR’s programs focus on:
- Improving product quality and finishing
- Introducing modern designs and colors
- Transforming household crafts into market-ready products
These interventions have connected artisans to buyers such as TRIFED and resorts like Nirvana Resort in Chandan Chauki, Lakhimpur, creating new opportunities for commercial supply.


Scale and Impact
The statewide initiative has trained over 75,000 artisans, including Tharu women. Many artisans, once limited to household crafting, now supply products commercially. This transformation has boosted incomes, preserved cultural heritage, and aligned with national campaigns like ODOP, VSSY, and Vocal for Local.

Community Transformation
Artisans like Arti Rana and others have become role models, leading groups and inspiring women to embrace self-reliance. The training programs have reduced vulnerabilities, prevented migration, and fostered pride in heritage crafts.
Conclusion
UPIDR’s long-term training programs have turned traditional crafts into engines of empowerment. By connecting artisans to markets and modern designs, these initiatives ensure that Tharu women artisans thrive in today’s economy.
Call to Action
Explore authentic Tharu crafts on our Shop Page and support artisan empowerment.
Program Objectives
- Improve product quality and finishing
- Introduce modern designs and colors
- Transform household crafts into market-ready products
- Connect artisans to buyers and resorts
"Training has transformed our household crafts into livelihoods, giving us pride and independence"